Today’s topic is the best 4 URL Shorteners. Have you ever copied a link from a website, paste it on social media or another platform, and immediately realized what an eyesore it is? Well, most links seem unreasonably long and heavy.
This is why URL shorteners exist. As the name suggests, URL shortening tools make long URLs shorter and more user-friendly Interestingly, they shorten the URLs and still take you to the same pages.
You copy the long URL, shorten it in the field provided, activate the “Short URL” button, copy the generated URL and paste it to your desired destination.
There are several link shorteners; Some are paid and others are free, but they essentially do the same thing.
What are the main advantages of using a URL shortener?
They make your URL shareable
Don’t underestimate shareable content. Short URLs are easier to share than long URLs. When you post content, you expect your audience to share it.
While some people use the share button to share content with friends and other interested parties, others will simply copy and paste the URL. Make your URLs less cumbersome and easy to share.
Higher click-through rates
People prefer to interact with short links over long links. Short links are more attractive and will motivate users to click, increasing click-through rates.
Increased user trust
Ridiculously long URLs with too many characters usually look spammy. If your target audience comes across long URLs, they may ignore them.
You can increase user trust by shortening your URLs URL Shortener makes your URLs cleaner, readable, and less confusing. Users can easily tell what your page is about with fewer characters by including keywords in characters.
Analytical Data
Another outstanding benefit of a URL shortener is that most users provide valuable analytical data on your links.
Tracking various metrics of your links goes a long way to identifying engagement patterns that can help you pinpoint what your audience wants. Some of the metrics include follows, shares, comments, and likes, the data of which can help your digital marketing team create strategies that will work for you.
Short URLs are easy to copy
While most users will use the copy and paste features, in some situations, they may need to type the URL into a message, especially if they want to share it using a different device than the one they’re reading it from.
It’s less frustrating, and you’re less likely to make an error when typing a shorter URL.
The best 4 URL Shorteners
Here are some of the best URL shorteners out there.
1. Bitly
Bitly is listed as the most popular URL shortener. It is a business-grade and full-service software ideal for large businesses that share many links. Bitly Link software is also suitable for smaller users, and one of the reasons that makes it so popular is that you don’t need to create an account if you use it to shorten links one at a time.
Bitly comes with additional analytics features that allow you to monitor and track top referrers, click locations, shares, and link clicks to name a few. This gives you access to valuable data that you can use to refine your marketing strategy.
When shortening URLs with Bitly, you don’t have to worry about interference from third parties who might redirect your visitors. This is because links created using HTTPS are encrypted to prevent interception by third parties The free version of Bitly URL Shortener comes with the possibility to shorten your links, but the paid version has more advanced options.
2. TinyURL
Short URL Shortener helps you shorten long URLs into usable and manageable links. It’s free (URL Shortener is free) and comes with paid plans that include additional features such as URL editing, link tagging, and unlimited tracking, to name a few.
The shortening process is straightforward; you must paste your URL in the TinyURL box, click on the “Make TinyURL” button, and get your alias. The best part is you can do all this without even registering.
You can also get detailed statistics of shortened URLs TinyURL is ideal if you are looking for a tool that can quickly shorten your links and help you create branded and customized links.
3. Rebrandly
Rebrandly is preferred for its advanced URL shortening technology and multiple outstanding features. Whether you want to create branded or shortened links, this tool will not let you down.
Most people also use URL shorteners to create and share links across various social platforms. You can use the tool to create separate teams and workspaces for link building and sharing.
Additional features that digital marketers especially enjoy include support for link retargeting, click tracking, bulk link generation, and custom reports. The tool can be integrated with more than 100 applications.
Rebrandly comes with different plans to suit your link management needs. The link shortener free plan comes with 500 links and 5000 click tracking per month Paid plans to come with additional features and support.
4. ClickMeter
ClickMeter is valuable to agencies and advertisers as a click-rate optimizer. Although the tool’s primary use is to optimize click rates, it does a great job at shortening URLs. The benefit of using ClickMeter as a URL shortener is the additional features that can take your digital marketing efforts to the next level.
We are talking about Google Analytics, link tracking, geotargeting and device-based targeting and clone links.
If you are a webmaster, ClickMeter will work well for you as you can integrate the tool with various content management systems like Shopify and WordPress. It has a dashboard that provides you with detailed reports.
Conclusion
Long URLs are unattractive and can limit your digital marketing strategy. URL Shortener provides an easy and affordable way to create cleaner, memorable and user-friendly URLs.
URL shortening tools are not all created equal and come with different features. To choose the right software, identify your link management needs and choose a shortener that will meet them Ease of use and analysis features are some essential elements to keep in mind. If you want to buy web hosting then you can buy it from Oudel Inc.
